Footnote: Poetagoonia

Some days it seems like my dissertation footnotes are taking on a life of their own. Maybe they will revolt and leave my work to star in their own dissertation. In the meantime I would like to feature some of my footnotes from time to time since they are too wonderful to leave in the margins.

The Times (London, England), Wednesday, July 7, 1965: 1; issue 56367.

The Times (London, England), Wednesday, July 7, 1965: 1; issue 56367.

On July 7, 1965, an ad appeared in The Times London: “International expedition of Poets and Others departs from Cape Horn for Patagonia August 1—Contact HAM. 5721.”

Amereida I, page 71

Amereida I, page 71 (1967)

The authors of Amereida I reprinted this notice, which they characterized as a “personal column,” like a tear from the actual newspaper, beneath the headline “Poetagoonia” and next to a logo for “Oddly Enough Paul Jennings.” Like the word Amereida, Poetagoonia is a purely fictional blend of poetry and Patagonia. According to Valentina Pérez, Paul Jennings, the English writer, “published his stories in different magazines and newspapers. This image, surely, characterized his column, ‘Oddly Enough Jennings Paul’” (“Amereida Anotaciones,” Proyecto de Titulación de Diseño Gráfico, Escuela de Arquitectura y Diseño, Pontificia Universidad Católica de Valparaíso, 2011, 71, footnote 50, My translation).

A recent project by the Chilean artist Fernando Prats introduces another layer to the myth surrounding the School of Valparaíso’s advertisement in The Times London. In Gran Sur (2011) Prats features an infamous text by Sir Ernest Shackleton translated into Spanish and rendered in neon—“Men wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.” Not only does the Shackleton’s message aim to stir the same emotions, especially among those who wish to travel to this corner of the world, but it also ran in The Times London as an advertisement though half a century before the School’s ad.

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